Dipping popularity, desperate measures: What's ailing Bigg Boss 9?

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The ninth season of the controversial reality show Bigg Boss saw a major format change in the last two weeks. Is it an attempt to lift TRPs?

With controversial contestants, weird tasks, bizarre fights and superstar hosts, Bigg Boss has dominated TV screens for the three-to four-month period that it comes on air, for the past eight years. This money-minting machine for Colors TV manages to create headlines not only during the months of its telecast but through the year–be it speculation about the contestants or conjecture about whether Salman Khan will be hosting the new season or not. However, this year, things aren’t the same. The controversial show, which had a great run for at least five years (since Salman Khan took over as the host and Pakistani siren Veena Malik and Bollywood actor Ashmit Patel set the temperatures soaring with their PDA in 2010), seems to be struggling in its current season. That seems to be the reason the producers of the show and the TV channel have made changes to its format and airing time.