Deepika Padukone for Experience Abu Dhabi

Indian actor Deepika Padukone has been announced as the brand ambassador for Experience Abu Dhabi, the emirate’s tourism initiative. She will front campaigns aimed at showcasing Abu Dhabi’s diverse attractions—including culture, heritage, entertainment, and luxury offerings—to both domestic and international travellers. The collaboration is part of Abu Dhabi’s broader strategy to leverage high‑profile global talent to elevate its brand image and attract more visitors. Deepika’s global influence, international appeal, and recognised stature are expected to help amplify the destination’s visibility, particularly among travellers from India and other priority markets. The partnership underscores a growing trend of regions using celebrity ambassadors to boost tourism.(Source)