Dhoni pays surprise home visits to fans in the new Lay’s campaign

Lay’s has reintroduced MS Dhoni as its brand ambassador in its new campaign. It is a global campaign associated with sports tournaments, purposely displayed to the Indian audience during the ongoing ICC cricket world cup. In the TVC, Dhoni can be seen going from door-to-door to watch cricket with fans on one condition, having Lay’s chips at home. The non-scripted film features ordinary people and their reactions after seeing Dhoni standing at their doorstep. Fans with Lay’s packets at home get the golden opportunity to share the match with him while those who don’t have it miss the chance. The ad playfully resonates with ‘No Lay’s, No Game’ theme.