‘Barbiecore,’ explained: How Barbie’s signature bright pink took over fashion

In June 2022, first look images of Margot Robbie and Ryan Gosling in costume for Greta Gerwig’s “Barbie” sent the internet into a tailspin. The notion of “think pink” quickly replaced spring’s “coastal grandmother” and the wild relative of “hot girl summer” — “feral girl summer.” Meet “Barbiecore,” or the fastest way to feel like you’re living in Barbie’s Malibu DreamHouse. Barbiecore is a bright, vibrant trend defined by a very particular color pink. But Barbiecore isn’t just about wearing a certain shade. It means channeling a confident attitude and exuding happiness into the world, almost infectiously. In addition to plenty of celebrity inspirations, notable for the runway history books, Barbiecore is also popping up in ready-to-wear fashions, for anyone to channel. The effects of the “Barbie” film also go beyond fashion, as evidenced by Barbie-inspired pop-ups at restaurants, rooftop bars and more across the country. After seeing “Barbie,” which premiered July 21, here’s a refresher on everything you need to know to feel like a Barbie girl in a Barbie world.