Christina Aguilera Focusing on Women’s Sexual Wellness as Chief Brand Advisor for Playground Intimacy Products

Christina Aguilera has long been an advocate for female empowerment. But in her new role as co-founder and chief brand advisor for the sexual wellness brand Playground, the singer is hoping to de-stigmatize the conversation around intimacy via a range of products that includes scented personal lubricants with names such as “Love Sesh,” “Date Night” (champagne & vanilla scented) and “Mini Escape” (coconut & sandalwood). “Sex is an essential part of our overall wellness, and @hello.playground is here to remind you that EVERY part of your body, not just your hair or your face, deserves to be pampered,” Aguilera wrote in an Instagram post announcing her collaboration.