Of Course Jennifer Lopez Is a Lingerie Model Now

As Victoria’s Secret stumbles toward a comeback, lingerie brand Intimissimi has tapped Jennifer Lopez to embody its particular upscale brand of sex appeal. We should have seen this match coming. Lopez is the woman whose body launched Google Images, whose butt paved the way for pear shapes long before Kim Kardashian’s did, whose love life has kept tabloids in business for decades. Yes, she’s definitely sexy on her own terms! Or as chief executive officer Matteo Veronesi put it in a press release, “When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez. We want women to live the most fulfilling life and feel empowered every day.”

Lopez was first interested in the brand while on her much-photographed honeymoon in Italy last summer. “I love Italy—the people, the fashion, the culture, the food, and the storied history,” said Lopez in a press release. “When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits, and intricate designs. I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively, and strong.”

A commercial for the partnership was directed by none other than Italian American cinema royalty Gia Coppola, alongside photography by Chris Colls. In one gorgeous shot, Lopez appears to leaf through a book of poetry, but if you zoom in, you’ll see it’s actually the track list from her latest album. 10/10, no notes.

If you need a primer on how to say the brand’s name, allow Lopez to guide you through it: This is not the first time Lopez has channeled her inner Italiana. Her character in 2001’s The Wedding Planner, Mary Fiore, is canonically Italian American. Her father sets her up with a guy named Massimo. That movie is not very good, but Maid in Manhattan is!