Lil Nas X Is YSL Beauty’s New U.S. Brand Ambassador

Lil Nas X has entered a new lane! The rapper is YSL Beauty‘s newest U.S. brand ambassador. Shop the Best Makeup, Haircare, Skincare and Other Beauty Must-Haves for 2022. The luxury label announced the partnership in a press release on Friday, August 26, calling the hitmaker, 23, an “inspiration” and expressing a desire to “encourage” shoppers to “unapologetically embrace themselves and who they are.” Lil Nas X will serve as the face of the brand’s makeup and fragrance. “Lil Nas X embodies YSL Beauté’s vision for the future of the beauty industry: boundary-breaking, unique, unapologetic, bold,” Laetitia Raoust, YSL Beauty U.S. General Manager, said in the press release. “The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the next generation of beauty.”