Billie Eilish announces launch of new fragrance: Most exciting thing I’ve ever done

Billie Eilish’s latest project might make fragrance fans even pleased than ever. The pop singer announced on Instagram on Wednesday that her own fragrance, Eilish, will be released, calling it “my favourite scent in the WORLD.” “Perfumes have always been one of my biggest delights in life, and I’ve always wanted to make one,” the 19-year-old singer of “Therefore I Am” told Vogue.

“And not as Billie Eilish, not as an artist, nor as a singer; I wanted to develop a perfume to have a perfume,” she continued. It has nothing to do with me; all I’m doing is branding it so that others will notice it.” Chocolate, gentle spices, and vanilla are among the fragrance’s ingredients. “I’ve always loved vanilla,” she told the magazine, “since I was a kid and my mother would teach me to bake.” The fragrance also has base notes of musk, tonka bean, and elegant woods.

With the introduction of her perfume in November, the actress said that she “wanted it to feel comfortable, almost like the word November,” which she defines as a “brown term and month—almost like tree bark.” In an interview with Vogue, the actress also disclosed that she and her father both suffer from synesthesia, a disorder in which several sensations, such as smell and sight, are combined. “To me, in my head, my favourite scents are these like, amber-colored aromas,” she explained. “I have a really strong nose, and I’ve been obsessed with fragrances since I was a small child.”

Meanwhile, the perfume comes in a sculptural amber-bronze bottle depicting a woman’s breast that will be sold only on BillieEilishFragrances.com for USD 68 and is meant to match the “amber-colored” scents. She said of the human body-inspired bottle, “I’ve always had a fascination with back and collarbones and just like, bones and bodies,” adding that she abstracted the metallic figure so it didn’t portray a “particular body type.”However, Eilish is far from the first celebrity to cash in on the fragrance business; Kim Kardashian, Ariana Grande, and Jennifer Lopez have all had their own fragrances for years, and Rihanna just extended her Fenty empire with the launch of her own fragrance.