SUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu

SUGAR Cosmetics – one of the fastest-growing premium beauty brands of the country launched their latest campaign coined as #BoldAndFree featuring actress, Taapsee Pannu on Wednesday, 22nd September.

With Bollywood actress Taapsee Pannu as the face of the campaign, it is off to an aggressive start with both simultaneous launches on television, print and OOH. This will be further amplified across various mainstream digital and social media channels. The OOH campaign will go live PAN India including metro cities and major Tier I & II cities. The TV Commercial will be aired nationwide in 8 languages including Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil and Telugu across all prime electronic channels. Taapsee has also made the official announcement on her Instagram profile as she posted the TVC. With over a decade of experience working in Hindi, Telugu and Tamil-language films, Taapsee is known for a wide variety of powerful roles that she has portrayed in women-centric films such as Haseen Dilruba, Thappad, Badla, Pink and Manmarziyaan among others.