‘No Time To Die’: Final Trailer Cements 2 Years Of Spoiler-Free Marketing

Despite a two-year delay, No Time to Die is opening in a month and we know almost nothing about its plot or character arcs.

Just in time for the opening weekend of Marvel’s Shang-Chi and the Legend of the Ten Rings, MGM and Universal have graced us with this final (god willing) theatrical trailer for No Time to Die. The film opens in just under a month in the United Kingdom and elsewhere in advance of its October 8 domestic debut. Fun fact: The first trailer for this one dropped on December 4, 2019. Considering the two years worth of delays, it’s frankly a miracle that the marketing campaign has been as spoiler-free as it is/was.

We still don’t know the exact nature of Lyutsifer Safin’s (Rami Malek) world-imperiling plot, nor how Dr. Madeleine Swan (Léa Seydoux) fits into this and/or why James Bond (Daniel Craig, one last time) feels so bloody betrayed. On one hand, that’s damn impressive. It’s also encouraging when you consider how much of Black Widow felt like a repeat viewing even on the first go-around. On the other hand, it’s weird how the last two 007 movies have leaned into “mystery box” marketing. That’s not a criticism, mind you, just an observation.

Even as recently as Skyfall, the marketing revealed Raoul Silva (Javier Bardem)’s single-minded revenge plot against M (Judi Dench), the fact that Bond had been gravely wounded and presumed dead during a botched mission and that M was sending an unprepared Bond into the field despite those around him seeing that he’s clearly not up to snuff.

Sure, the marketing barely hinted at the Home Alone/Stray Dogs third act, which saw bad guys invading Bond’s “impenetrable fortress,” but the only huge spoiler left out of the campaign was whether or not M survived her brush with Silva. That was nine years ago (!), before so-called spoiler culture took over the Internet and what used to be a pretty good strategy (don’t give away the whole damn movie in the previews) became an online obsession with treating even simple/basic storytelling reveals as unforgivable spoilers.

---

Tweets by DanielCraigOO7