{"id":31698,"date":"2023-09-21T06:58:43","date_gmt":"2023-09-21T06:58:43","guid":{"rendered":"https:\/\/www.shows4.com\/?p=31698"},"modified":"2023-09-25T04:17:54","modified_gmt":"2023-09-25T04:17:54","slug":"rita-ora-unveils-fashion-collaboration-with-primark","status":"publish","type":"post","link":"https:\/\/www.shows4.com\/?p=31698","title":{"rendered":"Rita Ora unveils fashion collaboration with Primark"},"content":{"rendered":"
Rita Ora has launched her own clothing collection at Primark, with the discount styles reportedly already proving a hit amongst shoppers. The 32-year-old singer\u2019s 169-piece collection has seen items such as denim jackets, biker jackets, and midi dresses hit the shelves across all shops from Tuesday. \u201cAll pieces are designed to become wardrobe staples that can be loved, worn and shared season after season \u2013 a theme which will run throughout the partnership,\u201d a statement from Primark said. The Rita Ora x Primark campaign has been launched under the \u2018from loyal customer to global brand partner\u2019 banner and will feature outfits for all seasons. The partnership is said to have been two years in the making. It was co-designed by Primark and Rita alongside emerging London-based designer Jawara Alleyne, and Ora\u2019s stylist Pippa Atkinson. \u201cUnderpinned by a vision of \u2018versatility for everyone\u2019, it offers customers a piece of her unique style across knitwear, denim, tailoring, casualwear and outerwear, plus accessories and shoes,\u201d the statement added.<\/p>\n

\u201cIt will span a \u2018day to night\u2019 theme, reflecting many of Rita\u2019s favourite looks, with each piece easily styled to reflect a broad range of personalities, trends and styles from casual everyday essentials to statement evening looks. \u201cCasualwear items, including hoodies and T-shirts, also feature symbols personal to Rita, with references to her recently released album, You & I.\u201d<\/p>\n

Ora said: \u201cThroughout my life, I have always wanted to look stylish, and when I was younger, I couldn\u2019t have done that without Primark. \u201cI could always stretch my budget with so many great pieces from Primark. Honestly, that is really when I learned how to get creative and play with fashion. \u201cCreating this collection with Primark has been very nostalgic for me, and I can\u2019t wait for the world to see it!\u201d\n<\/p><\/div>\n

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