{"id":15070,"date":"2019-10-30T05:54:22","date_gmt":"2019-10-30T05:54:22","guid":{"rendered":"http:\/\/shows4.com\/mobile\/?p=15070"},"modified":"2021-03-10T16:37:49","modified_gmt":"2021-03-10T16:37:49","slug":"my-bigger-task-is-educating-the-millennial-consumer-sabyasachi-mukherjee-on-his-obsession-with-jewellery","status":"publish","type":"post","link":"https:\/\/www.shows4.com\/?p=15070","title":{"rendered":"\u201cMy bigger task is educating the millennial consumer\u201d: Sabyasachi Mukherjee on his obsession with jewellery"},"content":{"rendered":"<div>After celebrating 20 years in the industry this year, the designer opens doors to his first-ever flagship jewellery store. He talks to Vogue about reinventing himself to create a new business.<br \/>\nHe started off as a jeweller before he got into clothing and funded his first line with the money he made selling costume jewellery out of a tiffin box to street vendors in Calcutta. Two decades later in the industry, Sabyasachi Mukherjee has come full circle with his jewellery brand. On wish lists of Indian brides all around the world and as the country\u2019s most sought-after couturier, Mukherjee still feels challenged. As he launches his first stand alone jewellery boutique in Mumbai, he lets us in on why he feels young again with his now two-year-old business.\n<\/div>\n<div><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_18299\"  width=\"1140\" height=\"641\"  data-origwidth=\"1140\" data-origheight=\"641\" src=\"https:\/\/www.youtube.com\/embed\/VWHVmus-vNY?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div>\n<div><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_22313\"  width=\"1140\" height=\"641\"  data-origwidth=\"1140\" data-origheight=\"641\" src=\"https:\/\/www.youtube.com\/embed\/8aromev9IeA?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div>\n<p><!-- InstaWidget --><\/p>\n<div class=\"instawidget\" data-user-name=\"priyankachopra\" data-amount=\"12\" data-grid=\"3\"><\/div>\n<p><a class=\"twitter-timeline\" href=\"https:\/\/twitter.com\/priyankachopra?ref_src=twsrc%5Etfw\">Tweets by priyankachopra<\/a> <\/p>\n<div align=\"center\" style=\"padding-bottom: 10px;padding-top: 10px\"><strong>Style to wear<\/strong><\/div>\n<div id='sa_invalid_postid'>Slide Anything shortcode error: A valid ID has not been provided<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>After celebrating 20 years in the industry this year, the designer opens doors to his first-ever flagship jewellery store. He&hellip;<\/p>\n","protected":false},"author":1,"featured_media":15070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-15070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/posts\/15070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shows4.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15070"}],"version-history":[{"count":2,"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/posts\/15070\/revisions"}],"predecessor-version":[{"id":23157,"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/posts\/15070\/revisions\/23157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/posts\/15070"}],"wp:attachment":[{"href":"https:\/\/www.shows4.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shows4.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shows4.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}