{"id":11470,"date":"2016-10-20T19:39:29","date_gmt":"2016-10-20T19:39:29","guid":{"rendered":"http:\/\/shows4.com\/mobile\/?p=11470"},"modified":"2016-10-20T19:39:29","modified_gmt":"2016-10-20T19:39:29","slug":"bigg-boss-10-salman-khan-loses-out-on-a-major-deal-due-to-show-ranveer-singh-is-the-winner","status":"publish","type":"post","link":"https:\/\/www.shows4.com\/?p=11470","title":{"rendered":"Bigg Boss 10: Salman Khan loses out on a major deal due to show, Ranveer Singh is the winner"},"content":{"rendered":"<div><img decoding=\"async\" src=\"http:\/\/shows4.com\/blog_bollywood\/article766_slide.jpg\" alt=\"\"><\/p>\n<p>Beverages major Coca Cola India has dropped Bollywood superstar Salman Khan as brand ambassador for its soft drink \u2018Thums Up\u2019 after four years of association and the company is in talks with young star Ranveer Singh to replace him. It appears Salman Khan\u2019s commitment to Bigg Boss was the reason for this change. In a joint statement, Coca-Cola India said, \u201cSalman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio.\u201d<\/p>\n<p>\u201cIn light of this, both parties have mutually decided not to renew the current contract,\u201d the joint statement by Salman Khan and the company said. A source said that the company is in talks with young star Ranveer Singh to replace Salman.<\/p>\n<p>It seems more than Bigg Boss 10, the company\u2019s decision to not to renew the contract with the 50-year-old actor is more to do with the image of Coca Cola, which is seen as a young brand, the source said. \u201cThat explains why Coca Cola is talking to a much younger star like Ranveer Singh,\u201d the source added. Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand. Recently, he had courted controversy when he supported Pakistani artists saying \u201cthey were not terrorists\u201d in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack.<\/p>\n<p>Coca-Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s. At that time, Coca-Cola India had also signed an agreement with Being Human \u2014 The Salman Khan Foundation \u2014 to jointly promote, conceive and execute charitable and social activities.<\/p>\n<div><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_49844\"  width=\"1140\" height=\"641\"  data-origwidth=\"1140\" data-origheight=\"641\" src=\"https:\/\/www.youtube.com\/embed\/WR2MrKSWCNs?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beverages major Coca Cola India has dropped Bollywood superstar Salman Khan as brand ambassador for its soft drink \u2018Thums Up\u2019&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-11470","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/posts\/11470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shows4.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11470"}],"version-history":[{"count":0,"href":"https:\/\/www.shows4.com\/index.php?rest_route=\/wp\/v2\/posts\/11470\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.shows4.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shows4.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shows4.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}